<< Cuba el mayor productor de detergente en America Latina >> En la década del 50 la industria jabonera pasaba a un segundo plano convirtiéndose los detergentes sintéticos en sinónimo de civilización. Cuba, como en tantas y tantas áreas, pronto se colocó a la cabeza de América Latina en la fabricación del novedoso producto de aseo. Hasta la Segunda Guerra Mundial –como en el resto del mundo–, en Cuba reinó su majestad el jabón; pero la falta de grasas que provocó el conflicto, unido a las limitaciones de los jabones en los lugares donde el agua era “dura” o salobre, crearon la necesidad de encontrar un nuevo producto que superara estas limitaciones. Así surgieron los detergentes sintéticos… More
In the 50 s, the soap industry went on to the background, becoming synthetic detergents synonymous with civilization. Cuba, as in so many areas, soon placed itself at the head of Latin America in the making of the new grooming product. Until World War II-as in the rest of the world-his majesty soap reigned; but the lack of fats that sparked conflict, coupled with the limitations of soaps in places where water was ′′ hard ′′ or brackish, created the need to find a new product that exceeded these limitations. This is how synthetic detergents and Cuba’s industry emerged, as a modern nation, was soon able to manufacture synthetic detergents by itself. Crusellas and Sabatés, the country’s two largest grooming and perfumery companies, launched two synthetic detergent factories with the ability to meet the country’s demand. Crusellas, which was a subsidiary of the American giant Colgate – Palmolive, launched Cuban detergents S.A. in Buenos Aires, on the Cerro. He made the Fast and Fab brands (the latter became so popular that the term ′′ Fa «, derived from Fab became Cuba synonymous with detergent). A year earlier, its competitor Sabatés had opened the first plant of detergent that existed in Cuba. It produced four brands: Ace, Dreft, Lavasol and Tide. Of all, the best known was Ace, especially since it was already marketed in Cuba, imported from the United States before building Sabatés its detergent plant. In 1959, the Cuban Revolution’s triumph brought about a radical change at all levels of society, which also influenced the soap and perfumery market. With the process of nationalizations, former factories and workshops became the property of the revolutionary government, and the former owners left the country in the face of the nationalizing process. ·
